Before I built AI tools, I wrote the words Wix users click.
UX writing and content design at Wix, from CRM tools to leading content for Wix Studio. Pick a story.
- Wix Studio: content lead from the first concepts with the CEO and CMO through launch
- 10+ CRM and business products, from ideation through launch
- 70+ writers using the library I structured
Content lead for Wix Studio
Wix’s top priority of 2023, from the first concepts with the CEO and CMO through launch.
AccountYou+WorkspaceYour team and its sites
One word, one meaning
Why “Account” stopped meaning two different things, all the way into the APIs.
Moving every Partner to Wix Studio
The messages that moved every Partner to a new platform, before and after the switch.
The Partner Program sign-up
The Partner Program sign-up only 18% of visitors completed, rewritten line by line. Before and after.
!Something went wrong.✓We couldn’t reach your payment provider. Try again in a minute.
Error messages, company-wide
When every team had to redo its error messages, I covered the most products of any writer.
CRM and business tools
Almost three years of Inbox, Forms, phone numbers, invoices, contacts, and automations.
LibraryErrorsConfirmationsSuccessEmpty statesExplain and guideErrors70+
A library for 70+ writers
Keeping 70+ UX writers aligned, and deciding when not to buy a tool.
Intro2Dev1Code and a web glossary2Translations in code3GitHub basics4From code to live product
Intro2Dev: a course for writers
A 4-part, 12-hour course I built to teach writers how code works. Every writer took it.
In a manager’s words
“Dan is an asset to any organization he works for. He is extremely thoughtful and passionate, and is serious about developing as a professional every single day. Dan is not afraid of tricky situations, and he is willing to put in the extra effort needed to rise to any business challenge, and to develop his role beyond its initial boundaries; so that he can contribute meaningfully to business goals.
Despite working on numerous technically challenging products, Dan is always able to rapidly assimilate information and develop subject matter expertise. As a user experience and product professional he is adept at anticipating the likely challenges faced by end-users and at offering novel solutions to help resolve them. He can argue persuasively in support of the outcomes he believes in, whilst always collaborating effectively with his teammates and wider stakeholders.
As a writer and content strategist he has grown tremendously in the time he’s spent working within the SAAS space, such that he now has the ability to contribute enormously to any team he works with. Lastly, Dan always goes above and beyond in seeking to deliver meaningful value to end-users and enrich their user experience.”
Dan WolfsmithFormer Head of UX Writers at Wix, who managed me directly · LinkedIn recommendation, 2021