Dan Kornberg
← UX writing at Wix

Wix · UX writer

The words small businesses run on

For almost three years I wrote UX content for 10+ CRM and business management tools, from ideation through launch. A few of them:

Inbox onboarding: Connect with all your clients in one place, with a setup checklist.Inbox onboarding

This onboarding flow was designed to ease pain points and fix discoverability issues. Management was hesitant about opening it to users, but we did our homework and I stood behind it. The result: green numbers across the board, with several KPIs up by 5% or more.

Wix Forms conditional rules: customize this form based on visitors’ answers.Forms: conditional rules

The PM, the designer, and I worked together from day one. We went from mocks to developer handoff in under a month, then ran quick usability tests before launch.

Get a dedicated business phone number, then choose a local or toll-free number.Business phone number

From the first pitch to choosing a number, adding call agents, and setting up forwarding.

Invoices and quotes settings, with the invoice template editor.Invoices and quotes

Settings and templates for the documents businesses send to get paid.

Importing contacts from a CSV file or Gmail, the import summary, and merging duplicate contacts.Contacts

Importing contacts from a file or Gmail, and merging duplicates without losing anything.

Automations: let your site send emails, create tasks, and more, 24/7.Automations

Triggers and actions in plain words, for people who’ve never set up an automation.